Product Launch Videos

PROJECT: Create a video series to announce the launch of a new cybersecurity and data protection appliance product

OVERVIEW: The series of videos were time released over a 2 week period to generate interest. The appliance had not been manufactured yet. To visually show the product, an image of the appliance was created in 3D animation for the videos. Video footage was combined with animated graphic elements and a soundtrack.

STEPS:
• Create storyboards with frame by frame depictions of the content and copy to be animated.
• Meet with stakeholders to review and approve storyboards.
• Produce videos in chronological order using Adobe After Effects, Illustrator and Photoshop.
• Time release launch videos through corporate YouTube channel and promote through social media.