PROJECT: Beach towel program design for major mass market retailer.
OVERVIEW: Trend research, trend guide, theme development, product design and production files for overseas factory prototypes and manufacturing.
The mood boards are based on multiple sources and research. These sources include peers, buyers, and product managers in the same and related design industries and product manufacturers. I rely heavily on many years of past experience as a preferred vendor for a manufacturer with Wal-Mart, and working with other mass market retailers and manufacturers developing product as well. Additional sources include trend forecasting services, trade shows, shopping the current market and color research with Pantone, Color Marketing Group, Trend Curve, Heimtextil and other similar resources. I do extensive online research of product, fashion, surface design, retail and general trend. Social Network trend research of manufacturers, designers and high end brands at the forefront of trend creation. I also watch the European market and artists I network with there. I follow several blogs and industry resources. Experience has shown that the design trends that appeal most usually trickle down from high end fashion and designers to mainstream retailers over time. I compile everything to glean the most prominent trends that will have mass market appeal, trying to pick the most applicable to the product I am designing for to create mainstream relevant designs that fit within the trends, season and product for the client.
Text centric beach designs with sayings and colorful tie dye and graphic accents. This style encompasses the current and continuing trend of words as art and making a statement with a more hand-rendered lettering style, freshening it up and carrying it forward into 2018. The text centric design theme is prominent in fashion, paper, products and home décor. The tie dye element moves in from fashion, textiles and the DIY movement, currently trending in beach product, surf and fashion design specifically.
Geometric patterns, stripes and bright colors with a twist hearkening back to the 80’s & 90’s now showing up on fashion runways and in swimwear. Low poly geometric styles from graphic design and 3D video and gaming. Just a few of the high end designers this trend include Missoni (shown here), Fendi, Armani and Valentino.
Tropical floral & leaves, birds and mod graphic influence taking tropical to its next iteration from more traditional floral and leaf prints to stylized bold color graphic elements with pattern and design elements in the mix. Tropical is currently strong in beach and swim and carries forward with the addition of the mod graphic element.
Colorful paisley and ethnic mandala prints and complementary pattern borders reminiscent of Vera Bradley, Lili Pulitzer and Pottery Barn Home fashion amalgamated and restyled for the beach. Summer and spring color palettes, slightly less intricate designs made more casual for the beach./